Images play a crucial role in user engagement and can significantly influence SEO performance when optimized correctly. Start by using descriptive, keyword-rich file names and including alt text for accessibility and keyword relevance. Compress images to reduce file sizes without compromising quality, improving page load speed—a vital ranking factor. Choose the appropriate file format (e.g., JPEG for photos, PNG for graphics with transparency) to balance quality and performance. Additionally, create an image sitemap to help search engines better understand and index your visual content. Ensure images are mobile-friendly, as responsive design is critical for usability and rankings. By optimizing your images, you enhance user experience, boost site speed, and strengthen your search engine visibility.
